...today #iphone #app AMP UP Before Your Score #Free. Get it now! http://bit.ly/7MSDRF #Entertainment #appdiscover... Read More

...today #iphone #app AMP UP Before Your Score #Free. Get it now! http://bit.ly/7MSDRF #Entertainment #appdiscover... Read More

Even Pepsi isn’t immune to PR goofups, such as the tasteless and pointless “Amp Up before you score” app they recently released, which struck a sour note for some users. That prompted a rather insincere apology from Pepsi, published on Twitter: — Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. — In other words: yeah, yeah, if you don’t like it, don’t download it, more or less. The app itself: pickup lines that are supposed to work on various types of women. Yep, that’s the whole purpose of the app, and it ignores the rather obvious tip of “don’t glance at your iPhone constantly while trying to pick up women”. It isn’t that we’re so sensitive, its just curious that a large company like Pepsi would green light a silly, borderline sexist and absurd Read More

...App - Q&F: Amp Up Before Your Score http://bit.ly/vOBc7... Read More

Michael (Admin) | Oct 15, 2009 User rating: ( votes, average: out of 5)  Loading ... This is the app that, over the past week, has been written about over and over and over again… and now Pepsi is apologizing for it. Apologizing is definitely the right move from a PR standpoint, but I’m just gonna come out and say what everyone else is apparently afraid to… AMP UP BEFORE YOUR SCORE IS FUNNY! Sorry ladies, I know it probably pisses off some of you, but for the rest who can see this app for the joke that it’s clearly intended to be, it’s pretty hilarious. AMP UP Before Your Score is a very tongue-in-cheek guide to “scoring” with 24 different types of women who range from Aspiring Actress to Indie Girl to Trouble and everything in between. For each type there are numerous ways of engaging the lady that include Read More

14 Oct 2009 alle 16:30 In questi giorni, Pepsi ha pubblicato la sua prima applicazione in AppStore, volta principalmente a pubblicizzare la nuova bevanda chiamata AMP Energy. Lo scopo, chiaramente illustrato dal video promozionale, è quello di fornire le frasi adatte per rimorchiare qualunque ragazza in base a varie tipologie ben definite. Ebbene questo spot non è stato affatto apprezzato da centinaia di donne che, sentendosi offese ed umiliate, hanno cominciato una piccola grande rivolta tramite Twitter. Tutti i messaggi possono essere letti in tempo reale dal canale #pepsifail. Pepsi si è quindi vista costretta a fare delle pubbliche scuse, lasciando questo messaggio: “La nostra app ha provato a mostrare con ironia il modo in cui i ragazzi rimorchiano le ragazze. Ci scusiamo se è potuta sembrare di cattivo gusto e vi ringraziamo per il feedback”. Una storia probabilmente un po’ esagerata ma che sicuramente ha contribuito allo scopo principale: quello Read More

14 Oct 2009 alle 16:30 In questi giorni, Pepsi ha pubblicato la sua prima applicazione in AppStore, volta principalmente a pubblicizzare la nuova bevanda chiamata AMP Energy. Lo scopo, chiaramente illustrato dal video promozionale, è quello di fornire le frasi adatte per rimorchiare qualunque ragazza in base a varie tipologie ben definite. Ebbene questo spot non è stato affatto apprezzato da centinaia di donne che, sentendosi offese ed umiliate, hanno cominciato una piccola grande rivolta tramite Twitter. Tutti i messaggi possono essere letti in tempo reale dal canale #pepsifail. Pepsi si è quindi vista costretta a fare delle pubbliche scuse, lasciando questo messaggio: “La nostra app ha provato a mostrare con ironia il modo in cui i ragazzi rimorchiano le ragazze. Ci scusiamo se è potuta sembrare di cattivo gusto e vi ringraziamo per il feedback”. Una storia probabilmente un po’ esagerata ma che sicuramente ha contribuito allo scopo principale: quello Read More

Earlier today we were inspired by Pepsi's AMP UP Before You Score app [iTunes link], which prompts the would-be ladies' man through several pickup routines, each suited to a different type of young lady (sorority girl, tree hugger, goth girl... that one probably requires a bit of sulking). It's a bit of fun if not a little classless (and Pepsi & AMP have since apologized). With that in mind, we've compiled 5 apps for the scoundrel. Fake Call apps This one is more of a trick than a particular app. Here, Manolith describes how to use one of the many fake call apps to your advantage. Before approaching the object of your affection, set up a fake "grandma" profile complete with picture and set to ring one minute into your conversation. Because starting off with deception is the way to go. The fake call apps let you set up a fake Read More

PepsiCo's Amp Energy brand stirred up a lot of hatred in the last couple of months when the "AMP UP Before You Score" app [iTunes Link] was released. This app, branded as sexist and inappropriate by a lot of people who rated it in the App Store, provides guys with cards to "identify her type," pickup lines that are useful with a particular "type" of woman, and ways of keeping track and spreading the news via social networking if you "get lucky." A public apology was made by Amp on its Twitter feed (@ampwhatsnext) which introduced the app and its questionable content to a larger audience. Even worse is that the apology included a new Twitter hashtag, #pepsifail, and was retweeted on several other Pepsi feeds. That had the effect of not only causing more people to become aware of the app, but also increased the furor towards it and towards Read More

By – Guess Geico isn't the only company affected by a "caveman mentality." Pepsi came under fire yesterday for releasing an iPhone app that encourages users to share the names of their sexual partners with their friends online.  The free AMP UP Before You Score app — released to promote Pepsi's AMP Energy drink — includes chat-up lines for 24 different kinds of women, including college girls and foreign-exchange students. Twitter lit up with howls of protest, accompanied by a #pepsifail hashtag, so it seemed appropriate for the soft-drink giant to offer a mea culpa via AMP's own Twitter feed: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it‚Äôs in bad taste & appreciate your feedback. #pepsifail." However, Pepsi has yet to actually pull the offending app, which at press time was still available as a free download from the App Store. Related Read More

Amp Up Before You Score iPhone app. PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women. "Our app tried 2 (sic) show the humorous lengths guys go 2 pick up women," a tweet read on Amp Energy's Twitter page. "We apologize if it's in bad taste & appreciate your feedback." The message was retweeted on Pepsi's official Twitter page. The soft-drink maker stopped short of removing the free application from Apple's App Store. Amp Up Before You Score is described by Pepsi as a "road map to success for your favorite kinds of women--24 in all." According to the company, the app first helps men "identify her type." To do so, the app shows a listing of "types of Read More

The Guardian reports that Pepsi has apologised for releasing an iPhone app that encouraged men to brag about their sexual conquests. The software provoked criticism and derision when news of its release broke yesterday, with many people complaining that it was sexist and denigrated the status of women. Read More

Pepsi just put out a new iPhone app to promote its energy drink brand, AMP, but it already seems to be backfiring. The app is called "AMP Up Before you Score," and it gives guys tips and lines for picking up different types of girls. As girl-oriented blog Jezebel astutely points out, the "types" are part of the problem. It's 2009, and we're still breaking women down into 24 different clichés? Give me a break, Pepsi. For an extra-sleazy touch, you can use Before You Score to post about your successful "scores" to Facebook and Twitter. I can try to see the other side of this - it's so over the top that you can't take it seriously, and it has to be a fun joke, right? - but it's not really fun or funny. Way to use technology to move society backward, major soft-drink manufacturer! You don't have to take Read More

...@AMPwhatsnext (amp energy drinks) for making a cheesy... Read More