Everyone has been talking about how this year's SXSW will be the "year of location" as Foursquare and Austin-based Gowalla go head-to-head in a location-based battle royale. Location, however, is not the only emerging technology that will be on display in Austin; American auto maker Chevrolet announced it will be debuting new augmented reality promotions at SXSW this year. Festival attendees can download the Chevy iReveal application on the iPhone which will allow them to participate in a scavenger hunt-like game that blends augmented reality with location-based functions. A map in the application shows the location of Chevy vehicle promotions around Austin where users can "unlock" the ability to view 360-degree 3D models of the cars in an AR view using the phone's camera. Using AR to promote vehicles with 3D models is nothing new, but this is one of the first versions to reach consumers on their phones. The automotive Read More