Good pricing policy allowing for use of iPad or web site. No nonsense content. Beautiful app.

Amazing! This is the first news (and newspaper) app to truly embrace the form factor of the iPad. Very well laid out, very skimable, very much like reading an enhanced version of the paper. I'm not an FT reader, but I found myself liking this so. Much and readings many stories that when the free trial expires in July, I may just be willing to pay for this. NY Times, WSJ, are you taking notes?

The FT and WSJ are really on top of their games with their apps. The FT seems a little faster.

Better than using the web site since it fully works offline. The pink background makes it really easy to read. And it has the great FT content ... The best finance, business and economic news out there in my view. To the point without a hidden agenda. Noe i can happily delete the WSJ app.

I'm glad to see more and more newspapers coming up with iPad apps. This is a very good product and appears to have the whole newspaper available for subscribers. I currently subscribe to the online edition and this is much better to read than the website. This is the kind of product that makes me want to pay for content. But it's missing some things (or I can't find them): - Ability to save and email articles. - Include the rest of the website offerings such as the blogs ( I depend on Alphaville!) and the Longroom. - Several days worth of newspapers, like the WSj has, so I can go back to what was written a few days ago, and it will also give me more time to read the paper in full. - Also, when dealing with articles longer than two screens the movement between screens is not intuitive. In the WSJ app each swipe moves automatically to the next page or screen. But in this app the text is like one whole piece, so you can easily overshoot or undershoot.

Waited a log time for this. Better than I imagined

This is the way that other newspapers and magazines should create an iPad app. I was not that familiar with FT but am very likely to subscribe after the introductory period ends. It is a breeze to navigate the different sections and the videos are well made and very intelligent.

This app is stunningly beautiful. You see the whole paper (not like the NYTimes). It is easy to navigate. You can view the paper online or download as you prefer. Unlike the WSJ it downloads quickly. I wish there were a way to email articles to friends and to post to Twitter. Also I would like to be able to adjust the font. But honestly as it is there is nothing I have seen that is better :).

Wall Street Journal take note. This is how you do an iPad app. Hopefully the pricing after the trial won't insult our intelligence like WSJ does. There is little advertising in tins app. But when iAd comes out I'm sure they will ad adverts but if it keeps the cost down and the ads are informative and entertaining all the better. Well done!

This App is worth the subscription.

Very good news application for the iPad. Well thought out, easy to use and provides great content. Truly uses takes advantage of the ipad to provide a great news experience. The free trial is a great idea to allow people to really experience the whole app before deciding to buy. Great job FT, I hope to see more apps like it!

due to FT and WSJ on the iPad. Both have great content and are well designed with the app feature design a little better on the WSJ but the content more impressive on the FT app. I've already subscribed to the WSJ and I'm pretty sure I will do the same with FT assuming they take heed of some of the design cues from WSJ. Cheers!!

Great app. Enjoy reading it. I would love to see an option to mail link to the news.

I'm already a subscriber and love the IPad format.

At last. Great content, great great interface, and great layout. The option to read online or download offline is a nice touch (take note WSJ). Navigation is very intuitive. Thankyou FT!

This is by far the most elegant Newspaper App so. Thank you very much Financial Times and especially Hublot to be so kind and bring us this amazing app! I just signed up for a monthly subscription :)

After the iPad came out and I tried the ny times and the wsj, I was a little disappointed. They just didn't fulfill my expectations of what the iPad could do for reading newspapers. Well the FT took their time and learned from their competitor's mistakes, and have fully delivered an application that lives up to the expectations of an ipad owner. I will cancel my subscription to the wsj and convert to ft, especially considering that the subscription includes access to the website. The FT app will serve as a benchmark and template to future iterations of iPad newspaper apps.

Wonderful stories, smart layout and free content, bravo.

One of very few apps makes the 'reading' experience pleasant.

Wow this is the most impressive app I have ever seen. There is not a singe flaw. Who ever built this should get a serious raise!!! I cannot put down my ipad, all the information I need is now at my finger tips, within one application. Bravo!

But lacks options to increase font size for reading articles.

As expected, the FT has brought timeless elegance and quality editorial sense to news on the iPad. This app will likely allow me to convert my paper subscription to the iPad. With that said, the issues laid out below should be addressed in short order to bring the app to it's full five star potential: 1) Please provide an option to store multiple daily editions of the FT - like the WSJ iPad app. Though I'd love to read the entire FT everyday, I often keep sections or entire papers from days past to read when I have time. Surely, this is one of only three features that the WSJ iPad app has over your app. They lack your editorial vision and crisp writing. 2) To fully enjoy the FT content on the iPad, please provide the same images that are in the paper edition. The WSJ iPad app has you beat, though quality images don't equate to excellent penmanship. 3) The final feature of the WSJ iPad app that should be incorporated in your app is the ability to save individual articles and sections. Syncing those saved articles to your iPhone would be a great addition as well. 4) It it my hope that you plan on adding a section for the additional sections (ie FTFM, individual sections on doing business in specific countries, special magazines on rugby, football, and business schools - and most importantly How To Spend It). All of these features would allay any concern I have for fully converting my subscription from physical paper to iPad. Also, a nudge to your colleagues at The Economist would be appreciated. Keep up the good work.

I downloaded this expressly for the weekend edition hoping to be able to replace the paper copy I buy religiously. Where is Lunch With The FT ? Susie Boyt ? Moneypenny ? Book reviews ? Nowhere to be found. I agree with the other reviewers re shortcomings relative to WSJ. Please fix this FT !

Fast. still need to wait and see pricing policy after initial trial wears out. Good if paper subscribers get access. No sharing option, not even a link to aritcle on ft.com can be copy/pasted, no article saving.

- great first try - not much customization possible, eg font size or different fonts. - I don't get the logic of the page layout with the article extending left to right. Do you want to make the iPad screen feel smaller? - photos are missing from many articles - captions are present. Same problem as with the iPhone version Will revise rating if some of these changes show up in an upgrade.