The iPhone is the ultimate convenience maker. Need to save some time and effort to complete a task and it’s there. Things like paying your bills, ordering a pizza or getting that cup of coffee at Starbucks can all be accomplished by a few keystrokes on an app. Thanks to a new app called Giiv, sending a present is as simple as a text from your iPhone. Giiv is a new mobile gifting platform that works very simply by sending presents with mobile phone numbers. You can choose from a variety of products from merchants like Amazon, Fandango, and services like massages or yoga classes. Giving a gift begins with registering for the service and providing your payment information. After that, it’s as easy as entering the recipient’s phone number and typing in a short message for delivery. Gifts are redeemed on the Giiv site using a code found in the Read More

by This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Quick Pitch: Giiv is a mobile gifting service that delivers gifts in real time in the format of a friendly text message. Genius Idea: Gift certificates are an awesome (if occasionally generic) way to say, “You rock!” Giiv.com makes this process easier by letting you give gift cards and certificates to someone you care about via text message. Giiv.com is fairly simple: You find a gift that you want to give a friend or loved one, and then you enter in his or her mobile number and a note. Giiv.com texts them a URL and a giiv code to redeem his or her gift, either with a retailer or Read More