...up with Cristiano Ronaldo - http://t.co/sCysmXso... Read More

— a mobile game featuring the Portuguese soccer star — has already been a hit for parent company RockLive after less than a month in the iTunes App Store. Users have spent more than 225 million minutes playing the game since its launch on Dec. 4, according to RockLive co-founders John and Sam Shahidi. Last week it was the top-ranked game in the app store’s sports category. But Heads Up is just the latest in RockLive’s line of arcade-style iOS games based on celebrity athletes, and the company is spearheading an emerging industry that is putting a new twist on how athletes market themselves across mobile platforms. In November 2010, RockLive released , featuring popular NFL player Chad Ochocinco, and followed that this March with . Titles featuring NBA scoring champion Kevin Durant and Olympic star Usain Bolt are planned for 2012. “Because we did such a great job with Chad Read More

Look, I am not very good at Soccer, although I always wanted to be. Nor, do I imagine, would I be that effective were aliens to attack. But I've had a hell of a lot of fun getting to do both playing Heads Up with Cristiano Ronaldo. It's a total kick, even if you're using your noodle instead of your feet. What's it do? You play Portuguese futebol superstar Cristiano Ronaldo of Real Madrid fame, defending the world from an alien invasion by surrounding them with soccer balls and dropping them out of the sky. Link up three or more balls of the same color, and they fall down. Balls advance downward as you play, and past a certain point, everything comes crashing down on your head. You can earn gold coins to advance to higher stages, or spend that sweet in-game cash to buy your way in. Why do we Read More