Erik Loehfelm is the executive director of user experience at Universal Mind, where he leads the design team in developing new, immersive app experiences for a variety of devices. He is also a leading voice in the digital publishing industry. Follow Erik @eloehfelm and read his blog. Digital publishing grew tremendously in 2011. With the unveiling of new technologies such as the iPad 2, the iPhone 4S and Amazon’s Kindle Fire, we’ve dramatically changed the way companies will disseminate information for years to come. But we’ve only begun to scratch the surface of what’s possible in this space. While many industries have dipped a tentative toe in the water, most have yet to take full advantage of all the capabilities of mobile technology, and make the move from paper to digital, from passive to interactive. We predict that 2012 will see a wave of new digital publishing apps across a wide Read More

Looking for a new app this weekend?  Here are ten great new apps for the iPhone and iPad that you may want to check out! Send SMS messages to another iPhone that disappear once they’ve been read.  The app is free to download, but needs in-app purchased credits to work.  Free, UK-only. The popular podcast client comes to the iPad with an enhanced video player, iCloud syncing and direct downloads of all your favorite podcasts.  Streaming over 3G and Wi-Fi is also a feature.  $4.99/£2.99. A photo filter app that uploads images to Instagram.  The filters are ‘vintage’ styles and two of them can be stacked to create new effects too.  Twelve are included for free, with an in-app purchase needed to unlock more.  Free. Glu Mobile’s take on Infinity Blade has great graphics, lots of gore, special attacks and plenty of in-app purchases!  It’s universal for the iPhone and iPad Read More

Elin is the Community Manager for TechCrunch. Previously, she was a Community Manager at Slide and was in charge of one of their most successful products, SuperPoke! Pets. Originally from Huntington Beach, Elin attended California State University, Chico, where she studied Organizational Communications and Art History. → Learn More We have an Apple iPad 2 to give away today. Do you want it? Would you say you’re a big Jimi Hendrix fan? Then you’re in luck. Not only are we giving away an iPad 2, but we are giving one away that has a pretty awesome Jimi Hendrix app already installed on it. Sony Music, The Hendrix Estate and Universal Mind have joined forces to create this super immersive experience — an amazing discovery tool that doesn’t just stream music, but unveils Jimi’s life story complete with interactive audio, video, pics, landmarks and more that you can curate yourself. If you’re Read More

...@mindmillmedia: R Hendrix App jst passed apps lk Evernote Flipboard & US 2day 4 top Free iPad Apps in the App Store! http://t.co/tm7FYEwi... Read More

...@amass_jp: \u30B8\u30DF\u30FB\u30D8\u30F3\u30C9\u30EA\u30C3\u30AF\u30B9\u306E\u516C\u5F0FiPhone\uFF0FiPad\u30A2\u30D7\u30EA\u300EJimi Hendrix: The C... Read More

...out Woodstock. Who's up for a roadtrip? Sent from the Hendrix iPad app. @universalmind http://t.co/GDcbTnjw http://t.co/j9EGIFLz... Read More