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Marketing with Meaning Marketing with Meaning

Marketingwithmeaning-iphone-68538

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Description

Marketing with Meaning (MWM) is shattering the traditional paradigm of interruptive marketing to create a new marketing model based on value and meaning.

Consumers are leading a quiet revolution against traditional marketing. Digital and new technologies increasingly give them the freedom to tune out messages.

A new model is forming based on providing experiences that cons... Read More

App Details

Category:
Books
Release Date:
Feb 04, 2012
Homepage:
http://bridgeworldwide...
Publisher:
Bridge Worldwide
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RT @mktgwithmeaning: Over 1,700 people h...
Calendar16 Sat, 09 Jan 2010 00:06:56 UTC +00:00
...@mktgwithmeaning: Over 1,700 people have downloaded our book companion iPhone app - not bad! Try it: http://bit.ly/5v4Ue7... Read More

Reviews

Great app to complement the book
marty_boyer 5.0 stars Version: 1.0
All books should come with an iphone application. The hardest thing about a book is the gentle reminder for you to implement what you've learned--this helps remind us about the concepts that were convered in the book. It also gives us quick access to the case studies which are continually updated. Even if you haven't read the book, the app gets you in touch with the case studies quickly. Very helpful.
Great start
Hess411 5.0 stars Version: 1.0
I'm a fan of the blog behind this and have read the book, so it's helpful. Looking forward to the new features that will be what they're calling a companion to the book.

Marketing with Meaning

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