Marketing with Meaning
FREE
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Description
Marketing with Meaning (MWM) is shattering the traditional paradigm of interruptive marketing to create a new marketing model based on value and meaning.
Consumers are leading a quiet revolution against traditional marketing. Digital and new technologies increasingly give them the freedom to tune out messages.
A new model is forming based on providing experiences that consumers want to engage with. We call this Marketing with Meaning. The shift from “telling and selli
ng” to building relationships has begun.
MwM gives you a shortcut to get connected with:
A read-along companion full of links to content discussed in the book
The latest MwM buzz from Twitter
MwM scoop with updates from the site
...More
Fans
People who tweeted about, loved, or bookmarked this app recently.
Review Marketing with Meaning on your blog and be added to AppStoreHQ.
RT @mktgwithmeaning: Over 1,700 people have downloaded our book companion iPhone app - not bad! Try it: http://bit.ly/5v4Ue7...
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Reviews
Great start
By:
Hess411
Version: 1.0
Source:
I'm a fan of the blog behind this and have read the book, so it's helpful. Looking forward to the new features that will be what they're calling a companion to the book.
Great app to complement the book
By:
marty_boyer
Version: 1.0
Source:
All books should come with an iphone application. The hardest thing about a book is the gentle reminder for you to implement what you've learned--this helps remind us about the concepts that were convered in the book. It also gives us quick access to the case studies which are continually updated. Even if you haven't read the book, the app gets you in touch with the case studies quickly. Very helpful.