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Home > Books > Marketing with Meaning iPhone application
Marketing with Meaning

Marketing with Meaning

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Marketing with Meaning

Description

Category:
Books
Release Date:
Feb 09, 2010
Homepage:
http://bridgeworldwide...
Publisher:
Bridge Worldwide
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Marketing with Meaning (MWM) is shattering the traditional paradigm of interruptive marketing to create a new marketing model based on value and meaning.

Consumers are leading a quiet revolution against traditional marketing. Digital and new technologies increasingly give them the freedom to tune out messages.

A new model is forming based on providing experiences that consumers want to engage with. We call this Marketing with Meaning. The shift from “telling and selling” to building relationships has begun.

MwM gives you a shortcut to get connected with:
A read-along companion full of links to content discussed in the book
The latest MwM buzz from Twitter
MwM scoop with updates from the site
...More

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Review Marketing with Meaning on your blog and be added to AppStoreHQ.
RT @mktgwithmeaning: Over 1,700 people h...
Twitter_icon iphone app - Twitter Search - Posted Sat, 09 Jan 2010 00:06:56 UTC +00:00
RT @mktgwithmeaning: Over 1,700 people have downloaded our book companion iPhone app - not bad! Try it: http://bit.ly/5v4Ue7... Read More
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Reviews

Great start 5.0 stars
By: Hess411
Version: 1.0
Source: Apple App Store
I'm a fan of the blog behind this and have read the book, so it's helpful. Looking forward to the new features that will be what they're calling a companion to the book.
Great app to complement the book 5.0 stars
By: marty_boyer
Version: 1.0
Source: Apple App Store
All books should come with an iphone application. The hardest thing about a book is the gentle reminder for you to implement what you've learned--this helps remind us about the concepts that were convered in the book. It also gives us quick access to the case studies which are continually updated. Even if you haven't read the book, the app gets you in touch with the case studies quickly. Very helpful.