by The Red Hot Chili Peppers just released an interactive version of the music video for the band’s latest single, “Look Around.” The non-interactive version of the video was released on Jan. 26 and features each band member doing a full performance in his own room. In the interactive version, users can pan the camera back and forth between rooms at will, zoom in and out of different aspects — and discover hidden easter eggs that contain links to photos and videos. More and more artists are creating interactive music videos. Since Arcade Fire’s epic technical achievement with the “Wilderness Downtown” in 2010, we’ve seen interactive videos from Devo, Bynars, OK Go, Danger Mouse and more. The Red Hot Chili Peppers are embracing digital in a big way with the band’s latest album, “I’m With You.” In addition to the interactive music video, the band has an official iPhone app [iTunes link] and members of the band are avid tweeters. What do you think of the video? Does this break new ground in interactive performance? Let us know in the comments. Read More
