Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More First, Japan got the world’s first connected home garden device, and now it’s time for Nippon to get the world’s first cloud-based LED lighting system. Developed by Tokyo-based lighting tech startup Net LED Technology Corp., the so-called NetLED system will go on sale in Japan on February 20 (here‘s the company’s English website). The 40W lights, which have a 40,000-hour lifespan, come with built-in Wi-Fi: users can control each tube over the web after installing the NetLed app on a smartphone, tablet, or computer (the iPhone app is Read More

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More First, Japan got the world’s first connected home garden device, and now it’s time for Nippon to get the world’s first cloud-based LED lighting system. Developed by Tokyo-based lighting tech startup Net LED Technology Corp., the so-called NetLED system will go on sale in Japan on February 20 (here‘s the company’s English website). The 40W lights, which have a 40,000-hour lifespan, come with built-in Wi-Fi: users can control each tube over the web after installing the NetLed app on a smartphone, tablet, or computer (the iPhone app is Read More