Description

This wide-ranging and informative guide covers all areas of business and management. It includes over 6,750 terms from marketing, organizational behaviour, accounting, business strategy and international finance. Now updated to include many terms relating to human resources and management theory, reflecting the growing focus on these areas in modern business.

Oxford Paperback Reference<... Read Morebr/> THE WORLD’S MOST TRUSTED REFERENCE BOOKS

New edition of established best-seller, containing over 250 new entries
• Includes up-to-date coverage of fastchanging fields, such as tax rules, Internet business, and EU expansion
• Covers business and management jargon, such as KPA, KPI, Shamrock organization, and viral marketing
• Internet linked to aid further research

‘it will help demystify terms... strongly recommended’ TES

Cutting Edge iPhone reference App designed uniquely for the iPhone & iPod Touch:

• Email dictionary entries to friends & colleagues, or to yourself as a reminder
• Unique "Frame in Frame" feature when viewed in the Horizontal plane, allows you to view both 'Index' and 'Definition Entry'.
• DictionaryApps search engine allows you to find the entry you need, quickly and effectively
• No internet connection required! Simply download once and the dictionary is ready to use anywhere and anytime at no additional charge.
• Bookmark unlimted entries
• Keep track of your search history logging your last 100 searches for a handy review