by Sebastian Anthony on January 19, 2011 at 06:20 AM FILED UNDER: web, ipad, Porn lord Hugh Hefner has just announced, via Twitter, that the recently-digitized entire Playboy catalog will be coming to the iPad. Interestingly, though, he also says that Playboy content will be coming to the iPad, which suggests it will utilize iOS's upcoming subscription support. If all that wasn't cool enough, and further confusing Apple's stance on adult content, Hugh also confirmed that his entire opus of porn will be uncensored. Historically, Apple has been incredibly tight when it comes to nudity and sexuality -- but, rather incongruously, the Playboy and Sports Illustrated Swimsuit apps have always remained unscathed. Neither of those apps have full frontal nudity, though, so an uncensored Playboy for iPad app could be a sign that Apple's puritanical policing is being relaxed. Read More

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Posted 02/23/2010 at 5:43am | by J.R. Bookwalter After purging over 5,000 “overtly sexual” apps from the App Store over the last few days, Apple’s head of worldwide product marketing has come forward yet again to defend the company’s decision. has a detailed report on the latest App Store scandal, which began somewhat quietly last Wednesday with the removal of a seemingly innocent app called Wobble iBoobs and quickly escalated over the weekend with the removal of over 5,000 apps which Apple deemed too sexy for their store. In an interview with Phil Schiller, Apple’s head of worldwide product marketing, the executive noted that over the last few weeks a “small number of developers” had been submitting “an increasing number of apps containing very objectionable content.” “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as Read More

By Rene Ritchie, Tuesday, Feb 23, 2010 | Apple Senior VP of Marketing, Phil Schiller, was quoted by the New York Times in an article on the removal of 5000 sex-based app from the iTunes App Store: “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.” To developers who weren’t afforded any warning or options to pre-emptively make changes where such changes would have been possible: “We obviously care about developers, but in the end have to put the needs of the kids and parents first.” As to why Sports Illustrated’s Swimsuit app, the Playboy app, and a few other publication-associated apps were allowed to remain: “The difference is this is a well-known company with previously published material available broadly in a well-accepted Read More

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Late last week, Apple notified developer Chillifresh that its Wobble iBoobs application was being removed from the App Store due to its "overtly sexual" nature. Since then, it appears that Apple has gone on a rampage of sex-oriented app removals. Chillifresh claimed in a Saturday post that a discussion with Apple revealed that more than 5,000 apps have been affected by its new App Store content policy. Apple said the change was triggered by numerous customer complaints, according to Chillifresh. "Whenever we receive customer complaints about objectionable content, we review them," Apple spokeswoman Trudy Muller later told CNET. "If we find these apps contain inappropriate material, we remove them and request the developer make any necessary changes in order to be distributed by Apple." Data from iPhone app-tracking Web site AppShopper supports the claim. AppShopper sister site MacRumors on Sunday reported that app removals went from about 100 a day to Read More

Erick Schonfeld is the Editor of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to... → Learn More Apple is getting more prudish and pulling sexy apps from iTunes. One of the new rules is no more bikini apps, unless you happen to be Sports Illustrated (or FHM or Playboy). Sports Illustrated, for instance, just released its 2010 Swimsuit app on iTunes on February 9, before the ban really started. The SI Swimsuit app is filled with pictures of bikini-clad models. If you fire up iTunes right now, you will see the SI Swimsuit app being promoted on the main App Store homepage. It is currently the No. 1 Read More

Posted 02/22/2010 at 7:06am | by J.R. Bookwalter In a followup to last week’s report on Apple removing Wobble iBoobs from the App Store, it now appears that more than 5,000 such "overtly sexual" apps have been removed since mid-last week -- and the number keeps climbing. MacRumors is reporting on the App Store removals, complete with the graph featured above from sister website AppShopper.com showing the severity of Apple’s recent actions. According to the app price-tracking site, on a typical day there might be around 100 apps removed from the U.S. App Store on a given day, but that number shot up to 932 last Wednesday, February 17th and peaked at nearly 4,000 removals last Thursday, February 18th. The removals continued over the weekend and MacRumors is now reporting that the number exceeds 5,000 total apps, according to ChilliFresh. That number amounts to nearly three percent of the total apps Read More

Jon Atherton at Chillifresh, the app developer of Wobble, has posted what he says are Apple's new rules regarding sexual content in an iPhone app: I have spoken with Apple, and the following are the new rules: I've said this before, but I am glad that Apple has made these changes (pulling stupid "sexy" apps). I'm sick of seeing a "Hot Asians" app show up in every category (from Entertainment to Productivity to Utilities). The "sexy" apps were getting out of control, and they started to show up so much it was making it even harder to find good apps in the App Store. There's a good chance that this is the reason Apple has decided to pull those apps and not, as Atherton insinuates, that Apple has imposed some sort of Sharia law on the App Store – which is pretty insulting to Islam's 1.3 billion members. The fact that Read More

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(Pun alert!) It’s been a long time coming, but Playboy and Apple have laid down the latex armour and rubber weapons in the release of an official 17+ Playboy app. For fans of the magazine, there is a lot of digital content to love, but iDevice Playboy isn’t quite as much of a so-called “hands-on” experience as its print version. Apple don’t allow nudity – though there are official ways to get it – so Hef’s software is rather an advert for the risque publication. And, in the spirit of subscript, Playboy comes at 1.99$, featuring November and December; but subsequent months require a payment of 1.99$ per. The price may be worth it however, as users get a grab at advice from their favourite celebs and bunnies covering anything from cars to stereos and sex advice. Imagine that, sex advice from a bunny… Jump Games Pvt. Ltd., Playboy, 1.99$, 24.1 Read More

We all know why we read Playboy magazine – for the articles and op-ed pieces. At least that’s what us guys are always claiming to be the reason we subscribe to Heff’s perspective on the objectification of women. You may not have thought all those white lies could ever catch up with you, but today you’re in for a rude awakening. Playboy has just released its first iPhone app to cater to all you supposed Playboy article-readers – stripping out any and all nudity in the process. You see what happens when you lie? Seriously, though, the new Playboy iPhone app is now available in the AppStore for $1.99 (iTunes link). There was no way Apple was going to let Playboy sully its good name with classy images of women in the buff, so Playboy went the editorial route with their app. It features articles from Playboy magazines, an introduction to Read More

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The first official Playboy app has hit the App Store and is there for your viewing pleasure.  How great is that?! Well, turns out it’s not that great and actually the app is rather limited. The app might wrap you in with its pitch line : Get exclusive content and a glimpse of the new issue of Playboy wherever and whenever you want! Unfortunately the app will most certainly not satisfy most. For those of you who read Playboy for the articles, you’ll be disappointed to find that there are only excerpts of interviews and articles available. But, I guess they figured that most people wouldn’t be all that interested in the text. Or did they? Well if you read the official description it specifically says: This app does not contain any fully nude content So yea, no fold out nudie pictures in this app, since you know,  Apple does not Read More

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More Playboy is a magazine that actually does have really good content, I swear. But yes, most people know it as the magazine that each month features nude pictures of their Playmates. And now the magazine has an iPhone app in the App Store. But those concerned that this might ruin Apple’s prude stance with the store, fear not: There is no nudity. Instead, the app features easy access to some of the main articles in the magazine each month. And it does so in a very slick Read More

Would you pay $1.99 a month for an app that gets you party jokes "to make you the center of attention", excerpts from interviews, and no "fully nude content" whatsoever? That's what Playboy expects you to do. That's exactly what the official Playboy iPhone app does. It also includes "exclusive content", like a non-nude Playmate video and free wallpapers—not exactly free, since you are paying for the app—but that's about it. Still not interested? Maybe this bit from their iTunes description page will convince you: If you want to be dialed into what's new from the world's top entertainment and lifestyle magazine for men (and what man wouldn't?) Playboy is the app you need! I quoted that word by word. And as if that wasn't lame enough, here's another gem: This is a subscription app. Any assclown who actually gets this would have to pay $1.99 a month to get new Read More

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