Sincerely is adding a charitable twist to the holiday and special occasion cards users generate with their mobile phones. Starting Thursday, customers can choose from a selection of Sincerely Giving cards on their iPhones, iPads and Android devices that are linked to specific non-profits. By paying a premium for the card, the giver places a donation to that charity in the receiver’s name. CEO and co-founder Matt Brezina said Sincerely is starting with three non-profits, the National Breast Cancer Foundation, buildOn, and Thirst Relief International, but plans to expand the program to more. According to Brezina, Sincerely’s mission has always been to make the act of card giving more thoughtful. So far that thoughtfulness has taken the form of customization – allowing customers to insert their own photos, images and sentiments into the cards they send. Attaching a charitable donation to those cards is the next logical step, Brezina said. Each Read More

Eric Eldon is a writer at TechCrunch. He was previously the cofounder and editor of Inside Network, where he managed publications including Inside Facebook, Inside Social Games and Inside Mobile Apps. Before that, he spent a couple years covering technology and finance at VentureBeat, a leading Silicon Valley publication where he was the first employee. While Inside Network sold... → Learn More Sincerely, the maker of mobile apps that let you send your photos as print postcards, is pushing out a new version of its Sincerely Ink app today. The main change is that the theme now features Valentine’s Day cards, as well as other themes like Birthdays or New Year’s. Not huge news in and of itself, but get ready for many more updates like this — the Christmas season went so well for the company that it’s doubling down on holiday editions Its largest mobile app, Postagram (a regular top Read More

Eric Eldon is a writer at TechCrunch. He was previously the cofounder and editor of Inside Network, where he managed publications including Inside Facebook, Inside Social Games and Inside Mobile Apps. Before that, he spent a couple years covering technology and finance at VentureBeat, a leading Silicon Valley publication where he was the first employee. While Inside Network sold... → Learn More Sincerely, the maker of mobile apps that let you send your photos as print postcards, is pushing out a new version of its Sincerely Ink app today. The main change is that the theme now features Valentine’s Day cards, as well as other themes like Birthdays or New Year’s. Not huge news in and of itself, but get ready for many more updates like this — the Christmas season went so well for the company that it’s doubling down on holiday editions Its largest mobile app, Postagram (a regular top Read More