Description

By Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola

Published by O'Reilly Media (http://oreilly.com/catalog/9780596518868/)

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted exp... Read Moreerts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

* Explore the underlying theory behind SEO and how search engines work
* Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
* Examine a number of advanced strategies and tactics
* Understand the intricacies involved in managing complex SEO projects
* Learn what's necessary to build a competent SEO team with defined roles
* Glimpse the future of search and what lies ahead for the SEO industry

Superb Reading Features

Through a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:
* Full book text search
* Several fonts and themes to choose from
* Built-in dictionary
* The ability to add annotations
* Landscape view
* Extensive cross-referencing and working hyperlinks
* Zoom function for images and screenshots

About O'Reilly Media

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks.

About Lexcycle

Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.