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The Economics of Content | paidContent

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Audioboo

| FREE | Audioboo Ltd
Audioboo, voice recording app, was once a darling of the app world. It has gone a little more quiet of late, as a rush of other apps, such as Sound Cloud, have also entered the space. Now, it is taking the Android version of its app open source, as it prepares to launch a premium, paid version of its app for the iOS public. Mark Rock, Audioboo’s founder and CEO, told paidContent that the decision to make its Android app was not a light one, but that it was a necessary step in managing the app for a company that only has five full-time employees. Why open source? Marc Rock told paidContent that while the company has always developed the iphone app in-house, it had to outsource the build of the Android app. “We effectively gave it to developers and said, “look at iPhone and copy it. But that’s far from ideal.” The app was first developed in 2009, at a cost of between £30,000 and £40,000, he said. Similar strategies were taken with its Symbian and Windows Phone apps. But since then, as Android has grown, he said it has become increasingly more difficult and expensive to make it a workable app across all of the many Android flavors and devices that have hit ti market. “As android fragments, with ranges like Samsung’s Galaxy devices, and the HTC devices, it’s really difficult for us to keep up with developments. Now the developer community out there can update and change it.” There is also a question of where the business is for Audioboo today. Rock said that today most of the audio that the company captures today come from iOS devices. Android, he said, accounts for one in each 50 streams. (And it should be noted that streams from the Symbian Read More
Posted Thu, 18 Aug 2011 18:26:30 UTC +00:00

YouTube Mobile

| FREE | Google
YouTube is giving its mobile site an overhaul, which is designed to bring much of the functionality of the YouTube website to the mobile version, which the company now says gets more than 100 million views a day. In a blog post announcing the changes, YouTube says the new mobile version is faster and will include “the options to create playlists” and “the ability to designate ‘favorite,’ ‘like,’ or ‘unlike’ videos”—features previously relegated to the web. It also has new, “touch-friendly elements.” The company seems intent on pushing the mobile version of the site, as opposed to its smartphone apps, noting that “as we make improvements to Youtube.com, you’ll see them quickly follow on our mobile site, unlike native apps which are not updated as frequently.” That’s something the company also emphasized at a briefing with reporters this morning, according to reports by CNET’s Tom Krazit and by TechCrunch’s Jason Kincaid, who were in attendance. Something else that may be underlying the desire to push the mobile site, as opposed to the mobile apps: ads. The company is highlighting ads on the mobile version of YouTube, something it isn’t doing (as far as I can tell) on its apps. Earlier this year, YouTube said that for the first time, banner ads would appear on the home, search and browse pages of YouTube when the site is accessed from a mobile phone. Jul 7, 2010 5:30 PM ET Read More
Posted Thu, 08 Jul 2010 00:00:00 UTC +00:00